Music Video Theory

Director: Nelson Alves Artist: Andy Bull Video: Keep on Running Andy Bull - Keep on Running from Nelson Alves on Vimeo . How were you approached for the job? Conrad Lloyd the A&R Creative content manager from Universal got in touch with me, and I wrote a treatment. What inspired you on your idea for the video? I loved the hooks and beats on this track and wanted to make the most out of those, which lead to the repetitive actions. The song is always the starting point for me and after massive amounts of listening the vision starts to come together. David Lynch was a major influence on the look and feel of this clip and I ended up writing the treatment around Ben's singing scene in Blue Velvet. What was the budget? $7000 Tell us about the production process? The song had been out for about a month and the label wanted the clips (the radio edit and a remix version) as soon as possible, so the turnaround was tight. 

Director: Marc Furmie Artist: Andrew De Silva Video: Miracle How were you approached for the job? I had done a string of pop videos for Sony in the past 5 months in the hope that eventually a track would come along that I could do something incredibly creative with a major label. Obviously indie music gives you more freedom creatively and you can take some risks but the budgets are always heartbreakingly low. I was originally approached to re-shoot a video for Andrew De Silva's previous single 'Your Paradise', even going so far as to put forward a treatment. My idea was too dark for them but ultimately the single was changed anyway. 'Miracle' came along and it was perfect. What inspired you on your idea for the video? Really, it came from discussions with the label. We knew the video had to be narrative and that it had to be about a child. But the question was how literal they wanted to go. I was leaning toward a story tha