Music Video Theory

Director: Michal Bolland Artist: Andrew Bayer Video: Need your love Michal Bolland is a director from Poland. You can see some of his other work at  Cargo Collective. How were you approached for the job? Anjunabeats Records announced a competition, I sent my treatment and it turned out that it was the most interesting one. I showed them exactly how I wanted to do it and after some time I got the green light from them. What inspired you on your idea for the video? First time I heard “Need Your Love”, immediately this image you now see in my video came into my mind. I knew that to catch the feeling of the song, we had to shoot it in a desolate, remote, but also beautiful environment. The track has a very positive and gentle vibe, but I also feel that there is a secret hidden vibe. Some sort of charm combined with mystery. These are feelings I also admire in women. I knew who had to play the lead part and I’m glad that Kasia Smolinska