Music Video Theory

This week I chatted to  Andrew Guirguis the man behind Young Cairo about his video for 'Ghosts'.  Andrew himself is a very talented individual where his musical talents matches his visual style.  Check him out: http://cargocollective.com http://www.youngcairo.com Artist: Young Cairo Video: Ghosts Director: Josh Whiteman What inspired you on your idea for the video? The conceptual credit for the video really belongs to director-and-friend, Josh Whiteman. He basically pitched the treatment to me over some scrambled eggs one morning and, without really deliberating at all, I just said 'yes, let's do it.' Once we got the ball rolling on it I did input my own ideas, but primarily it's Josh's vision and I enjoyed just letting someone else run the show. As a one-man independent operation it doesn't happen enough, so I've learned (quickly) to relish taking the creative backseat when the opportunities arise

Josh Groom is an experienced and multi-talented Sydney creative whose diverse skill set encompasses direction, production, editing and writing. Gaining proficiency across a variety of formats over the past 12 years, Josh has worked on music videos, documentaries, TVCs, news items, trailers, corporate videos, shorts, feature films and promo spots. Since going freelance, Josh has specialized in overseeing music videos for artists he is passionate about. He’s worked on varied projects with vastly differing budgets, and is keen to continue challenging himself to inventively articulate exceptional music through this visual medium. He has directed, written and edited popular clips for Angus & Julia Stone (‘Babylon’ and ‘Just a Boy’), Yves Klein Blue (‘About the Future’), Birds of Tokyo (‘Wild Eyed Boy’), Sneaky Sound System (‘UFO’) and The John Steel Singers (‘Overpass’). He won an IF award for Best Music Video (2008) and has received nominations for an ARIA and J award