Music Video Theory

Director: Prad Senanayake Artist: Jinja Safari Video: Dozer How were you approached for the job? Conrad Lloyd and Josh Kellet from Universal got in touch and asked me to submit a pitch.  What inspired you on your idea for the video? I started off wanting to work with the whole concept of relaxation, and all the strange and absurd things that people do in order to achieve it.  This led me to research new age groups of the 1970's and their bizarre combinations of science, spirituality and psychology that they had going on back then. Naturally, this led me to invent my own weird little sect.  When doing your research, were there any sects that stood out? There were a few. The Raelian's: who are big into their UFO's and study things like human cloning and 'Sensual Meditation'. There was also a book published in the 70's called 'The Secret Life Of Plants' which had all sorts of strange psudeo-scientific spiri

Director: Alex Ryan Artist: The Preatures Video: Manic Baby How were you approached for the job? The manager of The Preatures, Andy Cassell, approached me to do the video. I had directed their previous video 'Is This How You Feel' and it was a good experience for all involved. What inspired you on your idea for the video? It was actually Andy who came up with the concept. He spent his younger years watching Hot Gossip and really wanted to do something like that. He sent me a bunch of videos and basically said lets do this. So we went from there, wanting to achieve a modern clip with an early 80s feel. Do you have any favourite music videos from the 80’s? There are a lot of videos from the 80s that I like, but here are links to a couple of my favourites. Michael Jackson 'BAD' The Sunnyboys 'you need a friend' What was the budget? $15,000 Tell us about the production process? Well we di