Music Video Theory

Director: Adam Khamis Band: Shinobi Video: Against the brave How were you approached for the job? Eric asked me to do it and we'd worked together for a while and that was it. We became friends while working together on The Matty Johns Show in 2010. We did comedy music videos on that show but were always talking about other ideas also. I was keen to do a rock clip and he was keen to make something great for their debut single. What inspired your idea for the video? The lyrics of the song and the punchy rock melody. Also the idea of doing something dark and timeless that could be from any era and finally the location itself. We already had a concept for the clip and were trying to find the right location for it to work. All were external industrial and bush locations. Darren the guitarist heard about our final location through a friend and when I drove out west with the band and saw this World War 2 army bunker, the concept formed so much clearer