Music Video Theory

Director: Maia Horniak Artist: Planet Love Sound Video: Middle of Nowhere / 3 Seas Maia was born in Paris to Czechoslovakian parents. She has graduated from the worlds most prestigious film and art schools; FAMU in Prague, The Royal Art Academy in Copenhagen, and a Masters in Film Directing at the Australian Film Television and Radio School (AFTRS) in 2005.   Maia’s short films have had international success, screening at over thirty esteemed international film festivals including Milan, Sydney, Bermuda, Brooklyn, Palm Springs, Brussels, Edmonton and recently her film ‘Loveproof’ was invited to screen at Cannes. In 2006 she won the Outstanding Film Maker Award at HATCHFEST USA after being chosen as one of ten ground breaking young filmmakers from around the world.   In 2010 Maia was the winner of the OPTUS MTV one80 project with the trailer “The Sellers”. “The Sellers” has been completed as a one-hour Tele movie drama produced by MTV and Goalpost Pictures,

Director: Hiro Murai Artist: David Guetta feat. Sia Video: She Wolf See more of Hiro's work at  http://www.hiromurai.com/ And he has some cool sketches at  http://www.thesunischicken.com/ What inspired your idea for the video? First off, the label's brief for the video mentioned that they didn't want to feature either artist’s, so my mind automatically leaned toward a narrative video. And the song is structured in a bizarre way, where the verses sound ethereal and orchestral, but the choruses sound like a bombastic dance track. So I wanted the video to be a balance of those two sounds.  I wanted the verses to feel really naturalistic and organic, but when the choruses hit, I wanted to completely counter that feel with digital distortions. That was sort of the seed of the idea.  How were you approached for the job? The job came through the normal channels. It was sent from Danny Lockwood at EMI to my rep Danielle Hinde at Doomsd