Music Video Theory

Video: Muscles 'Girls go crazy' www.beaufort.asia Q. What inspired you on your idea for the video? Zorana Adzic. She is a Serb I met in Tokyo. She plays Ultra, the girl at the start and end with 'U' on her purple shirt. Some girls go out every night and party in a nihilistic way, but Zorana does it with a pure, genuine joy that's simply infectious and life-giving. I knew with her as an anchor we could put together a group of girls and send them out on the town and have fun exploring that contradiction of wildness/ vulnerability that Muscles sings about. The 7 girls were based on the 7 deadly sins, wore the 7 colours of the rainbow and had names beginning with the 7 letters of Muscles. Of course, things changed slightly as the story changed. Q. How were you approached for the job? I guess Beaufort was on Modular's radar because we did a Bag Raiders clip years ago and they sent through an invitation to pitch. Q. What were the limitati

Video: Miami Horror "Holidays" Krozm is directing duo Chris Hill and Lachlan Dickie. The Krozm collective emerged from the summer of 2005 when Chris and Lachlan whilst still under the wing of a fine arts degree, teamed up to create their first music videos. 
Since these early beginnings they have worked collaboratively together to establish a creative principle that is now casually known as 'The Krozm'. www.krozm.com Q. What inspired you on your idea for the video? The ideal American road trip Cheesy paperbook romance novels... eg ‘Love French Style’ by Victor Rossi Matt Groening Naked Lunch Splash Q. How were you approached for the job? Glenn Dickie from EMI emailed us, (in regard to the video and also to exchange family tree notes with Lachlan) however we had also previously talked to Ben Plant from Miami Horror about the possibilities of working together in the future. Q. What was the budget? I’m not sure we can divulge that informa